DRPG – multi-channel, global creative communications agency – business development and lead generation

Assignment

Penguins Events based in Windsor was established thirty years ago and became part of the DRP group in 2017,  which was originally started as a ‘film & production’ agency by Dale Parmenter in 1975.

Now as one of the leading creative communication and digital marketing agencies with offices in both Europe as well as the USA, DRPG works with some of the most well-known luxury brands and global PLC companies from all business sectors. As one of the leading top 10 UK Agencies, DRPG now employs just over 350 staff who offer a broad range of key disciplines and skill sets, based at their Midlands office in Worcestershire.

The relationship with GFG began when the M.D of Penguins Events approached us in 2017 to support their business development team, to generate ‘new’ business opportunities from a lead generation and appointment setting campaign. At the beginning of the assignment, Penguins commissioned our Telemarketing Consultants to work five days a month.

Output & Results

Within a year GFG proved themselves by delivering a number of ‘live event’ opportunities including RFI’s/RFQ’s. Following Penguins merger with DRP, our consultants’ input and support increased further from five to eight days a month. To begin with our initial telemarketing activity focussed on ‘Live Events’, but now our consultants are now actively ‘selling’ across all DRPG services including ‘Virtual Events, Digital & Augmented reality, Design, Video & Motion graphics to Exhibition design & build.

Now in its fourth successful year, GFG consultants have broadened their support further by advising DRPG’s Account Managers in creating more measurable, effective and accountable ‘Client Account Plans’.